Maria’s media background

Since 2006, Maria is known as Velosews in the sewing community. Maria’s extensive work experience has been in corporate communications for large Australian companies. The aim of creating her Velosews accounts was to build Maria’s social media skills at a time before social media became an integral part of corporate communications.

In 2019 Maria had built a trusted social media presence through Velosews, achieving her goal adding to her traditional corporate communication planning and evaluation practice.
Within the sewing community Maria created social media collaborations through her sewing love and also through her podcast Sew Organised Style. There are plenty of examples of these collaborations on Maria’s linkedIn account. Many of these collaborations have continue.

In 2023 Maria became a social media editor for the community account @SewOver50. They develop user generated content through their followers (over 46,000 followers) and through business collaborations. Sew Organised Style podcast has a back catalogue of over 400 episodes and has achieved over 2 million downloads.
Contact Maria directly to discuss further opportunities to help your community or business develop more engaging strategies.

Craft industry recognition

Craft Industry Alliance recognition of Maria’s podcast amongst craft podcasters was published on 22 October 2024

Skill strengths

Podcast storytelling, audio editing, finding the right guests, repackaging existing podcast and forward planning and evaluation are Maria’s podcast production strengths.
Communication planning and evaluation is Maria’s career strength and leading positively and within the scope of the organisation’s role.
Managing end to end production tasks as an independent podcaster of Sew Organised Style.
Since developing these skill strengths, Maria has the tools and practices to plan social media strategies, obtain relevant content, plan platform audience strategies and evaluate where we focus on now and celebrate our successes.

Social media work background

• Social media editor for SewOver50 on Instagram
• A judge for the Australian Podcast Awards
• Committee member for h+h Americas 2024 trade show
  All corporate communication work experience and voluntary roles are listed on LinkedIn.